The Ministry of Health is introducing new services in order to deliver better care and better health to the people of one of the EMEA countries. As part of the Transformation Strategy these services are designed to do 3 things:
Our challenge was to create a robust rationale, approach, and creative to increase staff and citizen understanding, buy-in and engagement for the successful rollout and implementation of the new Model of Care.
ResearchDigital InsightStrategic AdvisoryHCP Activation
We created the strategic narrative that is a foundation that communication leaders can build their own story on.
Our solution would need to be based on robust insight generated from the citizenry and the healthcare workers within the nation.
The process has been started with the assimilation of other externally focused materials and a series of workshops with government, clinical and patient focus groups. Our goal was to understand what are the challenges, fears and motivations of the healthcare workers.