The Ministry of Health of an EMEA country is introducing new services in order to deliver better care and better health to their citizens.
Nitro has been tasked with developing a strategic narrative that will communicate the transformation taking place in such a way that it inspires and motivates the Ministry of Health workforce community.
ResearchDigital InsightStrategic AdvisoryHCP Activation
We created the strategic narrative that is a foundation that communication leaders can build their own story on.
To build the narrative we first had to understand how the transformation was impacting the workforce. What are the challenges, how do they feel, what are their fears, their motivations, what do they want to see from the narrative? From this insight, core themes were identified to shape the story the workforce needs to hear.
The strategic narrative was developed in two languages English and Arabic to support both citizens as well as ex-pats working for the Ministry of Health.