Introduction

Welcome to the website of Nitro Digital Limited (“we,” “us,” or “our”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard the information you provide when you visit or interact with our website (the “Site”).

If you have any questions about this Privacy Policy, please contact us at:
Email: privacy@nitro.digital
Address: Nitro Digital Limited, 86-90 Paul Street, London, EC2A 4NE, United Kingdom

Personal Data We Collect

Contact Information: Such as your name, email address, and phone number when you fill out forms or subscribe to our communications.

1. Technical Data: Such as IP address, browser type, time zone setting, and usage data about how you use our Site. We collect this via cookies and similar tracking technologies (see Section 4).

No Special-Category Data: We do not intentionally collect health information or any other special-category data (e.g. data about race, religion, or biometric data) through this Site.

How We Use Your Personal Data

We collect and process your personal data for the following purposes:

Website Functionality & Analytics

• To understand how visitors interact with our Site, measure performance, and improve user experience.

Legal Basis: Legitimate interests (to analyze usage and improve our services).

Communications & Marketing

• To respond to your inquiries, provide requested information, or send marketing communications if you have opted in.

Legal Basis:

• Consent (where you have specifically opted in to receive marketing).
• Legitimate Interests (to communicate with B2B contacts, respond to inquiries).

3.2.1 B2B Communications Under Legitimate Interests

• We may occasionally send relevant business-focused marketing emails, event invitations, or similar communications to individuals at other organizations (B2B) under our legitimate interests. We have balanced our business interest in providing relevant content and opportunities against your data protection rights, and we believe this outreach will not be intrusive or unexpected. You always have the right to opt out of these communications at any time by clicking “unsubscribe” or contacting us at privacy@nitro.digital.

Compliance & Legal Obligations

• To comply with applicable laws, regulations, or court orders; or to protect our rights or the rights of others.
• Legal Basis: Compliance with legal obligations, legitimate interests in legal defense, etc.

Cookies and Tracking Technologies

We use cookies and similar technologies to provide certain functionality on our Site, analyze our traffic, and tailor marketing. Some cookies are strictly necessary, while others are optional and require your consent (e.g., analytics or marketing cookies).

For more details on the specific cookies we use, how long they last, and how you can manage your cookie preferences (including our optional charity donation checkbox), please see our Cookie Policy.

Disclosure of Your Personal Data

We do not sell or rent your personal data. However, we may share it with:

Service Providers (Sub-processors)

• Hosting and Infrastructure: (e.g. AWS)
• Analytics: Google Analytics
• Email Marketing: Mailchimp
• CRM: Salesforce
  These third parties help us operate, maintain, and improve our Site and services.

Business Transfers

• If we undergo a merger, acquisition, or asset sale, your personal data may be transferred to a successor entity.

Legal or Regulatory Authorities

• Where disclosure is required by law or necessary for compliance or legal defense.

International Data Transfers

Some of our service providers may be located or process data outside the UK/European Economic Area (EEA), particularly in the United States. When we transfer personal data to these providers, we rely on the following safeguards:

• Standard Contractual Clauses (SCCs) or other legally approved mechanisms to ensure your data is protected to a GDPR-equivalent standard.
• If you would like more information on these safeguards, please contact us at privacy@nitro.digital.

Data Retention

We retain personal data as long as is necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting requirements.

• Marketing Data: We will retain your data for direct marketing until you opt out or unsubscribe.
• Other Data: We periodically review the personal data we hold and delete or anonymize it when it is no longer required.

Your Rights Under GDPR

Subject to certain limitations, you have the right to:

• Access your personal data and receive information about how it’s processed.
• Rectify any inaccuracies or incomplete data.
• Erase your personal data (the “right to be forgotten”).
• Restrict> or Object to certain processing.
• Data Portability, where applicable.
• Withdraw Consent at any time, if processing is based on consent.

To exercise these rights, please email privacy@nitro.digital. We may need to verify your identity before fulfilling your request.