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The Execution Infrastructure for Global Pharma

Global teams create world-class strategy.
Local teams are expected to turn it into market reality.

Between them sits the execution gap where assets stall, compliance risk appears, and launches slow under the weight of volume, variation, and review cycles.

BridgeOS closes that gap.
Not by selling software. Not by adding more process.

But by operating a single execution system that brings together people, process, and tools to move global intent to local impact reliably, safely, and at scale.

How BridgeOS Works

One operated system. Three execution cores.

Bridge OS Graphic Bridge OS Graphic

People

Pharma-native experts across global, regional, local, creative, technical, and compliance disciplines.

  • We don’t hand work off between teams.
  • We run execution collaboratively, with accountability for outcomes.

Process

Proven, repeatable workflows engineered for compliance, scale, and speed.

  • Structured co-creation replaces endless back-and-forth.
  • Risk is surfaced early not discovered during MLR.

Tools

Purpose-built automation where it genuinely helps.

Proprietary tools like eDETA help accelerate execution, reduce error, and remove manual friction without introducing platform risk or IT lock-in.

BridgeOS unites all three into a single system.

Bridge OS Diagram

Global → BridgeOS → Local

BridgeOS creates a governed flow that moves assets from global strategy to local execution.

It replaces manual handoffs, late-stage fixes, and local rebuilds with a structured, compliant pathway built for scale.

What changes:

  • Faster, predictable delivery
  • Compliance confidence, earlier
  • Reuse at scale

Outcomes

With BridgeOS, teams achieve:

Assets adapted once, not rebuilt market by market.

Versions, feedback, and formats handled upstream.

Risk surfaced before MLR, not during it.

Approved assets deployed across markets not trapped locally.

Fewer delays. Less strain. More control.

Not by working harder — but by fixing how execution works.

For over 20 years, we’ve delivered compliant, multi-market
digital work for leading healthcare organisations worldwide.

“Working with nitro was how I wished all agencies delivered work. It's clear that they all genuinely care for the programmes, the teams, and the project outcomes they work on. nitro's extensive experience in both established and emerging technologies/platforms were shared generously, focusing on partnership rather than simply delivery with their clients. Transparent, hard-working, nitro are true digital collaborators.”

Global Brand Manager,
Global Pharmaceutical Client

“This work set a new benchmark for how global campaigns should be adapted regionally. The quality, speed, and consistency across markets were outstanding.”

Regional Lead,
Global Pharmaceutical Client

“nitro has the experience and expertise to support us across our technical ecosystem from the ground up. They have a team that can help with simple tasks through to the most complex. In addition, they are able to demystify the technical jargon to help engage stakeholders across the company.”

Digital Channels Operations Manager,
Global Pharmaceutical Client

“This agency you’re working with has the best quality check I have came across in my career, congratulations to them.”

Global Pharmaceutical Client

“From regional development through to local delivery, the process was refined, efficient, and highly reliable.”

Regional Lead,
Global Pharmaceutical Client

“nitro challenged us to ‘push the envelope’ on this project, rather than caving to the many restrictions and boundaries we face internally. The team were invested in our success, and operate in a nimble and flexible manner. They understand pharma well, and are able to adapt when needed.”

Global Digital Team Lead,
Global Pharmaceutical Client

“Thank you for being such amazing partners and you have been by far the best supplier we have worked with during my time at [client]. Your drive to smash through the sprints and deliver has been awesome, as has been the fun, healthy challenge, and true camaraderie along the way. Hopefully, our paths will cross again in the future!”

Omnichannel Customer Engagement Manager,
Global Pharmaceutical Client

Logos shown represent past experience. No endorsement or formal partnership is implied.

What We Deliver

BridgeOS orchestrates advertising, CRM, and web assets into local markets at high volume and speed.

Capabilities include:

  • Global-to-local transcreation
  • High-volume digital asset rollout
  • MLR acceleration & de-risking
  • Modular content & asset reuse

All delivered through a single, operated execution system: BridgeOS.

Labs

Labs is where we test and refine new ways to improve execution.

  • Automation prototypes
  • Compliance
    experiments
  • Workflow simulations

Explore Labs

Thinking

Insights grounded in delivery, not theory:

  • Why global content
    fails locally
  • Where execution systems break down
  • How compliance and speed coexist
  • What automation actually helps

Read Our Thinking

The Global-to-Local Forensic Audit

Benchmarking the Three Failure Pillars

  • Velocity: Is the "MLR Loop" stalling your launch?

  • Efficiency: Are you paying to rebuild global assets?

  • Scale: Is governance protecting the brand or slowing it?

Start Audit

Global-to-local execution
doesn’t need to be this hard.

BridgeOS fixes the gap.
Not with another platform. Not with more process.

We are nitro

Bridging the gaps in health with
experience, expertise, and execution.

For 20 years, our team has built the systems and workflows that make global-to-local delivery predictable, compliant, and high-velocity.

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Jules Pancholi
Chairman
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Andy Stafford
CEO
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Łukasz Gos
Head of Development
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Davide Ghiotto
Lead PM
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Kieran Fairnington
Creative Director