What do we stand for?

Our strategic process

The symptoms

Our ‘general practice’ surgery (office)




We work with you to define and articulate the vision and ambition for your business, clarifying the desired outcomes.

Health Plan


We implement a combination of consultation and quantitative & qualitative research to understand the challenges.



Assembling the components of the solution, addressing the challenge.



Working collaboratively with you to create the right assets and communications.



Bridging the gap is not waving a wand, it requires support, effort and focus on the goals. We will be there throughout.


We are really good at

Connecting you with
your audiences faster

Successful launch to
sustained engagement

Accelerating digital

Delivering better

...and this is how we do it

Realise potential

Leveraging insight to close the gap between where you are and where you want to be.


Enhance experiences

Creating content, assets and ecosystems that deliver value to your business and your customers.

Scientific contentGrowth Driven DesignMarketing CommunicationsBrand DevelopmentUX & CX

Change behaviour

Design programmes to drive internal and external behavioural change.

UpskillingProduction decouplingProcess optimisationLong-term scientific engagementPatient adherence

Create advocacy

Utilising patient and healthcare professional experts to move from one-way communications towards two-way conversations.

Engagement strategyMediaKOL activationPatient expertisePeer to peer engagement

World leading brands trust us

Here's a case study

Realising potential for a high revenue franchise

Our client required a global vision, strategy and plan for multichannel implementation, to help increase market share for their biggest drug.

The challenge was to build meaningful connections with healthcare professionals specialising in cardiology as well as other healthcare stakeholders they wanted to reach.

Engagement strategyActivationMedia

Trusted advisor

As a trusted advisor, our focus was on the whole ecosystem.

Engagement strategyActivationMedia

Mapping stakeholder needs to business needs

After extensive mapping of needs across the cardiology space (healthcare professionals, nurses, medical students, patients, carers etc…), we used an agile process to make continuous improvements, measured against a robust KPI framework.

Engagement strategyActivationMedia

What were the outcomes for the business?

Over the course of our engagement, product sales increased by a staggering 50%, rising from €2.2bn to €3.3bn.

Engagement strategy

...for marketing?

The insights we gained from influencer work resulted in an incredible 26% increase in retention rate, and 3 times more visits.


...and for the customer?

Willingness of doctors and patients to recommend* our client’s digital products and services, increased significantly.

*measured through NPS

Our thoughts

It’s time to get personal..Catapulting Personalised Medicine forward with Digital Health

"If it were not for the great variability among individuals, medicine might as well be a science, not an a...

A prescription for SaaS in healthcare marketing

It’s about time pharmaceutical companies discover a cure for their marketing migraines. The missing flexibility, scalability and accessibility of tra...

What can life science and patients take from how the NHS is empowering people in the digital world?

I joined my colleague Peter Mortimore at ‘Empowering people in a digital world’ run by and primarily for ...

Medication non-adherence: what can the pharmaceutical industry do to prevent this “silent killer”?

We all know how difficult it is to finish a week-long course of antibiotics. You might imagine that peo...

We Should Talk About Digital and our Mental Health and Wellbeing

Two years ago I stopped using Facebook, reduced my usage of Twitter and focused more on LinkedIn. The truth is that using social media didn’t make me feel good. At all. My views polarised...

NetFlix Bandersnatch - creating a new narrative in healthcare

Since reading about and then watching (or rather playing) Black Mirror’s Bandersnatch on Netflix I’ve (like, I guess many of you) been marveling at the innovation, implications and creative will of Charlie Brooker and David Slade...

Creating the future of patient care

Hospitals, they can be places of great joy and hope, and sometimes of despair. Lives change in hospitals every single day. Mine changed in May 2005 when I was diagnosed with chronic myeloid leukaemia (CML). That feels so long ago, yet I deal with the aftermath of that particular day every day of my life...

Putting patients (and people) at the heart of pharma restructure

Heraclitus said change is the only constant, and while it is important to evolve and embrace change at an organisational level...

Building a digital Patient Ecosystem fit for the future

Patients have always been central to the healthcare story, but not always to the efforts of the various organisations...

Bridging the execution gap to business transformation using Growth Driven Design

As part of the design and development portion of our ‘full-service service’ offering, for the past 15 years, we...


Thanks for getting in touch!

London, UK

+44 (0)207 148 6821

Kielce, Poland

+48 413326501

New York, US

+1 631-772-9974

Dublin, Ireland

+44 (0)207 148 6821

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