Last Updated: 11 March 2025
AI USAGE STATEMENT
Introduction
At Nitro Digital Limited (“we,” “us,” or “our”), we integrate Artificial Intelligence (“AI”) tools and models into various aspects of our work to enhance efficiency, creativity, and overall service quality. This statement explains our approach to AI usage, including where it may affect external deliverables, future website features, and data handling practices.
Scope of AI Usage
Internal Workflows
- We use AI technologies such as large language models (e.g., GPT-based tools) and image generation tools (e.g., Midjourney, Sora) to assist our team in content creation, ideation, design, and code generation.
- Any AI-generated output intended for client deliverables undergoes human review by our staff before delivery to ensure accuracy and suitability.
Client-Facing Solutions
- We may develop or deploy custom-trained AI models for client projects. These models are generally hosted on secure infrastructure that we manage or control.
- Where applicable, we will review and test AI-driven deliverables for accuracy, quality, and compliance with regulatory standards relevant to our clients’ industries (e.g., healthcare).
Future Website Features
- Our plans include potentially adding AI-driven chatbots or other interactive AI features on our website. If and when such features are introduced, we will update this statement accordingly and clearly label any user-facing AI interactions.
Data Handling & Privacy
Personal Data
- At present, we do not process or feed personal data from website visitors into our AI tools or models.
- If we introduce AI-driven chatbots or data-collection features in the future, we will ensure compliance with GDPR and other applicable data protection laws and promptly update this statement.
Prompt Storage & Model Training
- When we train custom models or use third-party AI APIs, we strive to avoid including personal or confidential data in the prompts or training sets, unless legally allowed and necessary for a client project under a relevant data processing agreement.
- We may store anonymized or general data for the purpose of refining and improving our AI models, but we do not intentionally collect or store personally identifiable information for AI training
Security & Confidentiality
- Our AI infrastructure is hosted on secure servers and protected by appropriate access controls.
- We continuously monitor industry developments and regulatory guidance to ensure our AI systems meet or exceed standard security expectations.
Accuracy & Limitations
No Guaranteed Accuracy
AI-generated content may contain inaccuracies, omissions, or unintended bias. While we strive to review AI outputs carefully, we cannot guarantee error-free results.
Human Review
- For client deliverables: Our teams validate AI outputs to meet quality and compliance standards.
- For website content: If AI-assisted content is published on our Site, we will review it, but it remains for general informational purposes only.
No Reliance for Critical Decisions
- We do not create AI-generated content intended as professional advice (e.g., medical, legal, or financial). Users should not rely on AI-produced or AI-assisted content on our Site as the sole basis for critical or high-stakes decisions.
Ethical & Bias Considerations
AI models can inadvertently reflect societal biases present in their training data. While we evaluate and refine AI outputs, we acknowledge that no system is completely free from bias.