Creating a central point of truth for congress content
How do you provide a good user experience for HCPs after the conference so they can find materials in a number of ways?
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These days, that will involve digital channels. Healthcare professionals (HCPs) increasingly use their smartphones - at conferences, on their commute, even in clinical settings.
Patients are interacting digitally too, looking for information at all stages of their disease, and sharing their stories on social channels. Some even listen to advice from peers and friends over their own doctors.
How do you provide a good user experience for HCPs after the conference so they can find materials in a number of ways?
View this Case Study