ULTRA Buzz has officially launched its oncology service today ahead of ESMO 2014, offering aggregated oncology news feeds for healthcare professionals and oncology specialists. The service curates over 100 authoritative sources from online news, clinical research, blog sites and social media, thus keeping specialists up to date all in one place. The news can be filtered according to topic or source, taking the hassle out of searching multiple sites for the latest information. The service is responsive and social, the user experience designed with the mobile healthcare professional in mind.

See it for yourself: http://oncology.buzz

Today also marks the first outing for HCP authentication engine ULTRA ID that powers the sign up and user management of ULTRA Buzz. ULTRA ID is our own common authentication platform that allows HCPs access to the full range of www.ultrahealthtech.com/ services.

Not being content with launching two major new services on our roadmap, in yet another landmark for Nitro we are also rolling out what we believe to be the largest healthcare professional Custom Audience campaign in Facebook. Practising what we preach, we’ve used innovative technologies and business processes at http://caduceus.social to assemble a verified custom audience of over 120,000 global healthcare professionals. We’re pretty proud of that! This market-disrupting service can only grow larger from here.

Jules Pancholi, Nitro Digital’s MD says: ‘The launch of ULTRA Buzz’s Oncology service represents the culmination of a huge effort by the teams at Nitro, ULTRA and Caduceus, and is a significant step along our journey of redefining how content curation and marketing is delivered; we aggregate over 100 different content sources. If you use the service, we’d love to know what you think of it and how to make it more useful for you. We are iterating quickly and your ideas have a great chance of making it onto the roadmap.’

If you’d like to learn more about any of this innovative service, give us your feedback or share an idea, please get in contact with us as we’d love to talk.

Build, measure, learn!