Nitro Digital is thrilled to be announced as a finalist in a new category for the 2014 Communiqué Awards – Excellence in Integrated Digital Communications, up against four other finalists. To be nominated for the awards is a major triumph for our Social Media and Marketing team, who worked tirelessly on this campaign from concept to campaign end.

The nomination

The nomination is for their work on behalf of Boehringer Ingelheim (BI) at the American Society of Clinical Oncology (ASCO) annual meeting, where they successfully extended the reach of information on BI’s pre-launch oncology compounds to oncologists and others interested in the field globally for a month, using paid social media promotions, social listening and engagement, emails and banners through publisher networks, organic and paid search promotion of oncology assets for media, healthcare professionals and patients. They also created a ASCO playlist on YouTube and an event landing page on BI’s NewsHome site.

We achieved our objectives to help BI reach media and healthcare professionals in over 130 countries and to extend the reach and momentum of our key messages through a joined-up digital campaign.

Three of our colleagues will be at the celebrations in Mayfair, London tonight.

What are the Communiqué Awards?

The Communiqué awards are specifically designed to recognise and commend excellence and best practice in local, European and international healthcare communications. The programme highlights the range and complexity of the issues facing healthcare communications professionals today and, against this background, the extent to which outstanding work ultimately delivers real improvements in healthcare, does the right thing for patients, builds trust with stakeholders and enhances industry reputation.